You Can Just Build Things

“You Can Just Build Things"

Commercials for AI products proliferated during this year’s Super Bowl. Anthropic wants you to know they aren’t going to show us ads. Amazon wants you to know Alexa isn’t going to kill you — probably — and that their Ring doorbell can help find lost dogs (I can’t help but notice the conspicuous lack of conversation around lost people). AI.com wants you to know something, I guess? And OpenAI wants you to know “You Can Just Build Things”. ...

February 9, 2026 · 2 min